multi-brand retail is a concept when a store or a portal or any other form of outlet sells more than one brand. Easy examples here in product categories similar to above could be Planet fashion ; Bata ; Jumbo electronics ; Car bazaar; Shoppers stop etc. Where a business sells goods to individual customers and such goods can carry several different brands. Example - TESCO or Walmart (or other department store type retailers), which stock and sell goods from various different brands in their stores.